How Pixar Fosters Collective Creativity

How Pixar Fosters Collective Creativity was Ed Catmull’s speech at Siggraph 2008, worth a read for anyone in the creative industry.

A few years ago, I had lunch with the head of a major motion picture studio, who declared that his central problem was not finding good people—it was finding good ideas. Since then, when giving talks, I’ve asked audiences whether they agree with him. Almost always there’s a 50/50 split, which has astounded me because I couldn’t disagree more with the studio executive. His belief is rooted in a misguided view of creativity that exaggerates the importance of the initial idea in creating an original product… read full article

2 thoughts on “How Pixar Fosters Collective Creativity

  1. dermot

    Absolutely it’s the people…..and anyone who disagrees or presumes that the crew is more or less equal is ignorant of the alchemy involved . It would have been interesting if you had noted which CEOs or managers had said which ( and which companies were producing hits ) and what correlations could be seen .

    Myazaki / Lasseter / Disney…..they all had vision AND leadership…..AND good judgement / high standards !


  2. ryan

    Yes definitely, Catmull sums it up nicely: “If you give a good idea to incompetent people, they will ruin it. If you give a bad idea to a great team, they will fix it.”


Leave a Reply

Your email address will not be published. Required fields are marked *