Tag Archives: creativity

How Pixar Fosters Collective Creativity

How Pixar Fosters Collective Creativity was Ed Catmull’s speech at Siggraph 2008, worth a read for anyone in the creative industry.

A few years ago, I had lunch with the head of a major motion picture studio, who declared that his central problem was not finding good people—it was finding good ideas. Since then, when giving talks, I’ve asked audiences whether they agree with him. Almost always there’s a 50/50 split, which has astounded me because I couldn’t disagree more with the studio executive. His belief is rooted in a misguided view of creativity that exaggerates the importance of the initial idea in creating an original product… read full article